Uniqueness Is Your Advantage
Although the average site visitor makes decisions about your site, products, and brand in seconds. In the era of scrolling and scanning – immediate impressions are essential. We want three things to happen:
First, Introduce Your Brand – Keep text easy to read and engaging.
Second, Invite Action – Use calls to action such as sign-ups or learn more.
Thirdly, Highlight Benefits – Be bullish about what you do. Chest pounding is encouraged.
Your Edge Wins
Your edge is what makes you unique. It is your competitive advantage. Your edge is the foundation of your brand. Articulating your edge is a priority of R2 Branding – you’ll be glad it is.
We can’t overstate the importance of your edge. It is most likely the reason you’re in business. So we mean business when it comes to your edge.
Once your edge is defined we distill it to 8 words or less. This 8 word positioning statement is not a headline, not a slogan – but rather a compass point of building your brand.
Our Approach Is High Energy And Rigorous
We bring a high level of energy and rigor to every project we undertake. This means we work to understand your business, the competition, consumers interests, and more – ensuring we deliver the best results for our clients.
The transformation of concept to reality is what it’s all about. We go after this phase with a definite purpose. It’s not unlike climbing one of Colorado’s 14,000′ peaks with a clear goal. The summit. Mission accomplished!