Mavrick is a long-standing fixture of R2 Branding. We refer to Mavrick as legendary only because we have no idea what his role is within the company. Mavrick is not on the payroll and we’re not sure where Mavrick lives.
What we know is that Mavrick’s mission is to combat mediocre marketing, products and service wherever it is found. We are OK with Mavrick’s mission as there’s more than enough moderate marketing and advertising out there to keep Mavrick busy for some time.
Mavrick writes about marketing in the quarterly publication Textile Insights. Download the 2023 installments here.