Brilliantly Independent Thinking…

Building Brand Distinction

Welcome to R2 Branding. We exist for a single reason: to create brand distinctions people desire. We accomplish this by adhering to our Three Principles:

Audience Connections

Amplify Expertise

Communicate Value


Distinctively Define Your Brand

Most brand’s struggle to define who they are. Merely stating “We’re Different” is not good enough anymore. Your distinction must be clear while adding value to people’s lives.
As a result our proven website design process zeros in on your distinct identity. Our process highlights your difference. That makes for a website that communicates and converts.

We Use Your Story To Connect

We bring your brand’s connection to life. Connections are the relationship something, like a product or service is associated with something else. Such as saving time, money or effort.
R2Branding creates connections by using your brand story or product edge to build a better website. Connecting to your target audience is key to building trust. As a result it’s the essential element to any successful website design.


Competition For Attention Is Intense

Data shows the average person nearly 7 hours per day on screens connected to the internet. Yet the average time a user spends on a website is 52 seconds. Your site has less than one minute to capture a visitors attention.
There’s no formula for designing a hard-working website. But there is a process. Our process, proven over 20 years, creates websites that work – for your customers and your company.

Connect Digitally Right Now

Here is what’s to come…more consumers moving into digital spaces – and staying there – to shop for products and services they may have gone into stores before the pandemic to purchase.
Brands need to work quickly to establish website designs that meet consumers definition of good value and customer service. Both centered around building trust.

To learn more contact Rick Rusch rickr@r2branding.com303.396.5123