Vertical Source

Vertical Source

STRATEGY

This global company, a long time client of R2 Branding, is a full-service business for apparel brands in multiple sectors – including ski, outdoor, performance, etc.

Global sourcing is a highly competitive sector.

Our goal was to create clear and obvious distinctions in their services by articulating the proven benefits of the company’s services. We emphasized expertise, agility, major brand relationships, international network of suppliers and tested manufacturing relationships.

Menu