BRAND NAME + LOGO

We were thrilled to work with America’s oldest ski brand – Northland Skis. In part because our first pair of skis were Northlands!

An outdoor industry veteran and son acquired the brand with the goal of building the perfect carving ski. In doing so they also created a ski that was artisanally beautiful.

Given the brand’s heritage we were honored to bring new life to the brand. In addition to Northland’s famous deer head icon, the company owned a badge that was designed over 80 years ago to look like the US Ski Team’s logo. We added crossed skis from the current line of products to update the badge icon.