BRAND NAME + LOGO

An RV rental startup tasked R2 Branding to create its brand personality by telling its story. The owner liked the name Happy Camper – but it was not very unique.

As a result we researched the growing RV industry. Not surprisingly RV rentals are very popular.

With locations in Denver and Las Vegas we chose Great West as the name. The logo featured a roadway winding through majestic mountains framed by a semi retro park-like border tied the logo together neatly.