Eye Tools

Eye-Tools Readers

BRAND NAME + LOGO

Long time client, i-gogs eyewear, launched a new line of technically advanced reading eyewear geared for the workwear, industrial and trade markets.

The horizontal design came from the requirement to place to logo on the earpiece and lens top.

From there we set out to create a name that was functional and relatable to the target audience. The wrench icon fell into place naturally afterwards.

 

 

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