BRAND PERSONALITY + LOGO

Built in the shadow of Mammoth Mountain in California, Tribe Snowboards gained a following of top snowboard riders at Mammoth.

Tribe had a rough logo concept used on its early products. As the company grew, the first logo no longer represented quality and performance of the brand’s products.

We cleaned up the original logo, enlarging the brand name, adding mountain peaks and designing an “open” version as seen here.