NAME + LOGO

The inventor of an electric scooter for the hunting sector came to R2 Branding to create a name and logo for their new product.

The e-scooter is designed to bring hunters to the woods silently and without scent. These are critical requirements of any hunter looking to cover much ground quickly.

The product’s stealthy, silent nature steered us to the ninja name. From there we applied multiple fonts and playful imagery.