BRAND POSITIONING + WEBSITE
Creating an online presence for one of the oldest woolen mills in the U.S.A. challenged R2 to balance the brand’s history new product innovations. Both are critical to the brand. Our goal was to insure that both were told well.
The company has also taken a strong stance on the Wildland Urban Interface – giving the brand a unique environmental position. This is proving to open doors for the brand in non-traditional ways of marketing.