LEGACY BRAND + POSITIONING + eCOMMERCE WEBSITE

Northland Skis, America’s oldest ski brand, came back to life in 2019.

Now based in Steamboat Springs, Colorado we partnered with Northland to create a new image for the historic brand. Mission critical was an eCommerce. But also to tell the brand’s story through copy on performance, construction and quality.

Showing these beautiful skis was a joy. Built for carving turns Northland Skis ride well while rocking an entirely distinctive look in a crowded, high-tech market.