STRATEGY + PHOTO SHOOT + WEBSITE
A classic ski wear brand asked R2 Branding to present a contemporary platform for its product collection. The new collection was made up of an updated assortment of mostly women’s apre’ ski sweaters
In this case the brand’s legacy was less critical. Instead the focus was on positioning the collection for today’s consumer. To that end our priority was on the models and shoot location. Both found in our backyard…Breckenridge, Colorado.