STRATEGY PIVOT + REBRANDING + WEBSITE
Operating as A3 Influencer Commerce this company positioned the unique capabilities of its eCommerce platform to brands seeking leverage the potential of micro and macro influencers.
During 2020 distribution and sales channels for manufacturers and brands were disrupted. ExoVend pivoted from an influencer targeted SaaS platform to a retail sales channel alternative.
The new site required entirely new messaging, including all features and benefits, directed at the new target audience.